Watt It Takes
with Peter Reinhardt

Peter Reinhardt is the Co-Founder and CEO of Charm Industrial. Charm has developed a novel carbon removal process that converts biomass to bio-oil via pyrolysis, and injects it into wells deep underground where it’s stored for thousands of years, if not millennia. Charm is also developing a process for fossil-free ironmaking.

 
 
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Sponsored By

 
 
 
 
Peter Reinhardt

Co-Founder & CEO
Charm industrial
 
 

 

Peter Reinhardt is the Co-Founder and CEO of Charm Industrial, which has developed a novel process for removing carbon using biomass that is converted to bio-oil via pyrolysis, and then injected into wells deep underground. Charm is also developing a process for fossil-free ironmaking. Prior to Charm, Peter was Co-Founder and CEO of Segment, a SaaS customer data platform which grew to 600 people before it was acquired by Twilio in 2020 for $3.2B. He previously studied aerospace engineering at MIT.

 
 
 
"Charm has always been very restorative for me. I needed something to recharge me. Different people get that from different things. For me, it was the meaning and the physicality of what we're doing at Charm, the meaning of the work."

 
 
 
 
 
 
 
 
 
 
 
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